“How much should I be spending on marketing?” is a question I frequently get asked, and it’s a hard one to answer. In all honesty, most people don’t like my answer, “it depends.” Many factors go into deciding how much money to allocate for your...
I love sending you the patterns in marketing conversations that I’m having and this week was a fun one. And this week is about relationship building and marketing match-making – aligning the best marketing tools for the right buyer types. There are really two reasons why...
The last few weeks of my tips have been pretty in-depth, even intense. Maybe that’s a solid reflection of the work that I’ve been doing with clients lately. Really digging in, down and dirty, and trying to align programmatic structure to data metrics to come...
I’ve been witnessing a trend among great business owners that are so deep into their business, that needs to be called out. You can’t be the expert in every decision of your business. Just marinate on that a bit. Owners often are their greatest and worst roadblocks to...
First and foremost – this is probably the most patriotic week I’ve experienced in years!!!! Did you watch the inauguration? Incredible! No matter who you voted for, that display of American spirit was absolutely incredible and for me, provided hope that this era we are...
I have been working remotely since 2007. When the pandemic hit and everything HAD to be remote, I already had years of experience operating my business virtually. I had developed the best practices and systems for my virtual creative teams, clients, and myself to work...