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How much do you spend on your marketing? "How much should I be spending on marketing?" is a question I frequently get asked, and it's a hard one to answer. In all honesty, most people don't like my answer, "it depends." Many factors go into deciding how much money to...
I am fortunate enough to be a part of an awesome initiative in Erie to prepare students for entering the workplace. Career Street is a comprehensive career exploration and planning program that links businesses, nonprofits, and schools to create experiences for...
You have been spending valuable time and precious dollars to market your business and help it grow. But are your growing SMART? When your efforts are spread out across multiple channels and campaigns, or your vendors are pushing you to spend more money, you need to be...
What I am talking about in particular here is BULK direct mail; the provider I used is ValPak. Consumers receive their popular blue envelope in the mail every month. The envelope is full of offers from a variety of different advertisers. Depending on your location,...
Over the past year, we have seen a lot of changes. We were all asked to adjust quickly and transform our lives overnight. It is crucial for us, now more than ever, to be flexible and take it one day at a time. We must work and live in the moment and let go of the...
I have been working remotely since 2007. When the pandemic hit and everything HAD to be remote, I already had years of experience operating my business virtually. I had developed the best practices and systems for my virtual creative teams, clients, and myself to work...
Here are a few of the projects I’m grateful for working on this year. Thank you to the clients who have entrusted me with their businesses and be a part of their community's effectiveness. Helping you make a difference is something I am beyond grateful for. December...
With the New Year right around the corner, now is the perfect time to look at your business' marketing strategy and plan for the coming year. This year has been a challenging one, however, this is the time to evaluate what marketing is working and not working for your...
‘Brand’ isn’t just a logo – it’s how your business is represented, delivered, and experienced by your clients. It’s all the pieces of the business puzzle wrapped into one strong representation – your brand. Your logo is the mark that connects all those pieces together...
Did you know that the primary factor to having a strong brand to be easily recognized by your prospects, leads and clients - is to keep everything consistent? Often times consistency gets misunderstood by as “boring” and “need to change things up”. Starting a business...
Jennifer Pontzer from the with Erie Times News Career Street program, interviewed Jenny Poff on how she had to pivot her career from Director of Marketing of a leading hospitality firm to back to her freelance advertising agency due to Covid-19. What is the name of...
We’ve all been there. Standing in the grocery store aisle pondering whether we should buy the brand name or save some money and buy the generic. Same ingredients, same taste, right? Transfer this idea to your business. You want to brand your business with a...
Being a business owner can be rewarding and terrifying. Make time to celebrate your successes and build your first aid kit to fight fear when growing gets tough. I was a guest speaker at Global Entrepreneurship Week at Penn State Behrend and gave my favorite...
How many of you hope next year ushers in the entrepreneurial dream of working less and making more? In a recent poll, I asked small business owners to identify their biggest marketing challenges. The number one answers? TIME and MONEY. With no clear, visible line...
You're feeling stressed about your business and immediately assume that you need to increase marketing in a broad sense to hit as many people as possible. But I ask, "What's the point?" You may not have the budget to do a broad brand awareness campaign, and you're...
See how passion inspired Jenny to become a brand consultant and how passion turned her into a brand therapist. Enjoy this Q&A done by Matthew Flowers of Ethos Copywriting – without his words you would not be able to see how Jenny is a secret weapon to business owners.
Business owners get stuck on where and how to market, and who to market to. The overwhelming tasks on how to encourage prospects to interact with your brand can be more than overwhelming, learn how a Brand Umbrella can help orchestrate consistency.
Whether you live life one way or another, we have to remember - it’s not wrong, it's just different. It’s easy to let differences make us judge others, or make us question our own choices. It’s even easier to let judgments and doubts intimidate feelings of self-doubt....
Ever see a career path padfolio? It’s created when you are a senior in high school. I don't remember what it was for or who it was meant for - but it pulled all my entrepreneurship growth and exploration journey into a new perspective. This letter talked about my...
I have found that running a business is a lot like playing Jenga. I’m sure you’re familiar with the game where you stack wooden rectangular blocks to construct a well-organized, seamless tower. When the tower is first built, it is done in a painstakingly careful way...
