What happens during the Meet & Greet?
During our meet and greet, we will ask you some questions to learn more about your business and diagnose your marketing needs. From there, we will be able to determine whether we are a good fit for your B Corp. If it’s a match, we will then schedule a discovery call to get a deeper understanding of your needs and create a proposal for you to approve before signing an agreement with us.
What does a marketing consultant do?
A marketing consultant typically conducts research, analyzes data, and provides recommendations to clients on various aspects of marketing, such as branding, advertising, and social media. As your marketing consultant, we follow the direction of the CEO and typically embed into the executive management team that is running your B Corp. We work very closely with stakeholders to lead the growth strategy and the development of your marketing plan.
What is a Chief Marketing Office (CMO) responsible for?
A Chief Marketing Officer (CMO) is responsible for overseeing a company’s marketing initiatives and ensuring that they align with the overall business strategy. This includes managing marketing budgets, analyzing market trends, and developing marketing campaigns to meet your goals.
What is the difference between consulting and producing marketing materials?
Strategic marketing consulting defines the action plan for advertising campaigns and advises clients on their marketing strategy while the production team (writers, graphic designers, web developers, vendors) creates the materials and launches the campaigns to the public. These services are charged differently as consulting is a tax-free service while production time is purchased in banks of hours and used over the course of the marketing action plan and is taxable.
How do you vet your writers and designers and production team?
Our virtual network is deep and we love match-making creative’s style to the client’s personality and brand for a seamless creative execution. Additionally, with our 20+ years of experience, we manage our production team with strategic and creative art direction to ensure they stay on target with the scope of work, stay on budget, stay on brand, and stay on time.
I have a referral for you, what do I do?
The process is simple. Instruct your referral to schedule a complimentary meet and greet and make sure they include your name on the scheduling form. If we gain them as a client, we’ll send you a special gift!