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“How much should I be spending on marketing?” is a question I frequently get asked, and it’s a hard one to answer. In all honesty, most people don’t like my answer, “it depends.” Many factors go into deciding how much money to allocate for your......
08 August, 2022
I love sending you the patterns in marketing conversations that I’m having and this week was a fun one. And this week is about relationship building and marketing match-making – aligning the best marketing tools for the right buyer types. There are really two reasons......
06 March, 2021
The last few weeks of my tips have been pretty in-depth, even intense. Maybe that’s a solid reflection of the work that I’ve been doing with clients lately. Really digging in, down and dirty, and trying to align programmatic structure to data metrics to come......
12 February, 2021
I’ve been witnessing a trend among great business owners that are so deep into their business, that needs to be called out. You can’t be the expert in every decision of your business. Just marinate on that a bit. Owners often are their greatest and worst......
05 February, 2021
