Meet Agency Jen
Creative Marketing Mavens
MEET AGENCY JEN
Agency Jen empowers businesses to grow smart by providing expert, intentional marketing leadership tailored to your unique goals and capabilities. For organizations without an in-house marketing department, we act as your trusted Marketing Navigators—offering fractional chief marketing officer (F-CMO) services and short- or long-term consultations. Our approach maximizes your marketing investments by developing authentic strategies, efficient systems, and actionable roadmaps aligned with your business's capacity, capability, and growth ambitions. We specialize in supporting independent business owner/operators in the health, wellness, and education sectors, as well as family-centered nonprofit organizations.
At Agency Jen, we combine the precision of business strategists, the creativity of marketing mavens, and the vision of art directors to address your entire organizational ecosystem. From crafting strategic marketing plans and executing focused campaigns to launching impactful brand awareness initiatives, we align our innovative tactics with your internal resources to drive sustainable success.
We succeed because we approach marketing differently. Unlike traditional consultants or ad agencies, we prioritize what’s best for your business—not our service menu or profit margins. Our unbiased, value-based consultations and outsourced marketing management focus on achieving meaningful outcomes for you, the business owner/operator. This commitment to aligning strategies with your goals—rather than agency-driven sales targets—sets us apart and ensures long-term growth for our clients.
OUR MISSION
At Agency Jen, our mission is to empower businesses and nonprofits across the nation to grow smart by doing business that not only thrives but also enriches the lives of their consumers and communities. We achieve this by crafting authentic strategies that tell their unique stories, connecting them with their ideal audiences to help them reach more, serve more, and impact more—driving meaningful, lasting change.
OUR VISION
To empower businesses and nonprofits across the nation to create meaningful, lasting change in their communities through intentional and strategic marketing. By delivering Jenerate Marketing Toolkits—complete with goal setting, marketing calendars, data tracking, budget allocations, and competitive analysis—we help organizations get and stay organized, ensuring their marketing investments are purposeful and impactful.
Our vision is to be a catalyst for positive transformation, equipping leaders with the strategies and tools they need to connect authentically with their audiences, maximize their impact, and achieve sustainable growth.
Effectiveness
We achieve your goals by following intentional, strategic processes for branding and marketing development. Our data-driven methods ensure that we clearly communicate your brand, maximize your impact, and drive sustainable growth.
Innovation
Our strategies focus on finding new and creative solutions to overcome the barriers between you and consistent, purposeful growth. We take big ideas and tailor them to fit your capacity, budget, and aspirations for the best results.
Opportunity
We believe in the endless possibilities for every project. With friendly curiosity and a tenacious mindset, we uncover the “sweet spot” to elevate your business and create meaningful change.
Transparency
Clear expectations and open communication lead to shared success. We promise full transparency and straightforward guidance in all aspects of our collaboration, ensuring trust and alignment.
Compassion
Your success is our success, and we champion your goals with care and dedication. We’ll always lead with your best interests in mind, crafting strategies that are right for you, your team, and your business.
Start Your Marketing Journey Today.
Figuring out how to market your business can be an exciting but overwhelming task. Start with a 30-minute complimentary call with Jenny to see how she can help navigate your marketing efforts to generate awareness, define brand clarity, maximize your investments and restore your confidence for smart growth.
Agency Jen in the Media
The Exit Engine Podcast Episode Forty Seven: Meet Jenny Marofsky!
Jo Stapleton and John Canniffe talk with Jenny Marofsky about her business Agency Jen's name origin and focus on empathetic and strategic marketing for purpose-driven businesses, including navigating challenges in the nonprofit sector and the balance between strategic and tactical marketing. Jenny emphasizes the importance of strategic marketing using the aquarium analogy, defining "marketing with meaning," and aligning branding with business goals for a holistic brand experience, while also detailing her "Generate" marketing toolkit for measuring ROI and the necessity of balancing brand awareness with growth-focused tactics. Jo, John, and Jenny highlight the value of intentional marketing, measuring results, and the expertise of fractional CMOs in building sustainable and valuable businesses for potential exit.
Listen to Jenny's guest appearance in Radius Coffee Talk!
A mother, artist, and businesswoman, Jenny is a rare mix between creative and analytical. She started her career as a graphic designer but found herself far more involved in companies’ strategies than just their graphics. Agency Jen is her creative multi-channel marketing agency where she helps clients build their marketing efforts from the ground up. In this conversation, we discuss her upbringing in an entrepreneurial family, how she started her career in graphic design, and her marketing agency.
Erie News Now: Giving You The Business
During Giving You The Business, the Erie Regional Chamber and Growth Partnership (ERCGP) and Erie News Now highlight regional businesses responsible for creating a vibrant and dynamic business environment in Erie.
Marketing Mentor Podcast: How Jenny Poff catapulted her business
Freelance designer, Jenny Poff, found clarity, confidence and a niche market at CFC last year. You can hear the confidence in her voice and learn what she did to catapult her business.
Print Magazine: Don’t Just Show Up
There are two ways to approach any kind of professional event: Show up and see what happens, or create a strategic plan for what you want to accomplish during (and after) the event.
When to Hire Agency Jen
What do you do when nothing is working?
You want your business to be a success. You’ve poured your heart and soul, not to mention, blood sweat and tears into it (and a whole lot of time and money), but despite all your heroics and best efforts, you’re stressed out and frustrated with your advertising efforts and lack of marketing results.
Business in the front, creativity in the back
Agency Jen has one purpose: to help maximize your marketing efforts (and budgets) to grow your business in a strategic way. Part business ninjas, part creative marketing mavens, and part art directors, we look at your entire organization to ensure you have the processes and strategy in place to jenerate success (see what we did there?).
“Jenny has the rare and exceptional ability to identify and apply data to decision-making processes. She not only knows how to help businesses clarify goals for their future, but she also knows what data is needed, how to get it, and how to interpret it so the right strategies can be put into place.” – Mary Bula, Director, Erie Together, Erie’s Countywide Collective Impact Movement
Let’s get your systems together
Using data, analytics and design sensibilities, we dig into your current marketing and advertising strategies (and if you lack one, we’ll help you build one) and uncover what’s working and what’s not. Then we align our innovative marketing roadmap & toolkit with your internal capacities and operations to help your business grow smart.