Confused about Fractionalized CMOs? Learn how this cost-effective and efficient approach to marketing can help your business reach its goals.

Did you know that the primary factor to having a strong brand to be easily recognized by your prospects, leads and clients - is to keep everything consistent? Often times consistency gets misunderstood by as “boring” and “need to change things up”. Starting a business on your own is overwhelming with all the different hats […]

We hear the word “brand” and “branding” all the time when talking about marketing and advertising businesses to generate growth. Sadly, this term has such a variety of interpretations that it’s often misused and misunderstood. So, what’s branding all about? Branding is so much more than a logo or ad – it’s the whole experience […]

Get the Referrals You Deserve by Fostering the Connections You Create The Erie-ality factor. A phenomenon in Erie, Pennsylvania, whereby you cannot step foot in a grocery store, bank, restaurant, or just about anywhere in the community without seeing someone you know or who knows you. Living in Erie is like living the oxymoron that […]

Storytelling and Nonprofits Nonprofits around the world have been doing incredible work, but there's one thing that many of them struggle with – telling their story. The reality is that nonprofits can only thrive if they can effectively communicate the impact they're making in their communities. By telling their story, nonprofits can inspire others to […]

I have been working remotely since 2007. When the pandemic hit and everything HAD to be remote, I already had years of experience operating my business virtually. I had developed the best practices and systems for my virtual creative teams, clients, and myself to work efficiently and maximize time. I did this utilizing my favorite […]

I love sending you the patterns in marketing conversations that I’m having and this week was a fun one. And this week is about relationship building and marketing match-making – aligning the best marketing tools for the right buyer types. There are really two reasons why someone invests in marketing initiatives.  1. Generate quick sales. This […]

First and foremost – this is probably the most patriotic week I’ve experienced in years!!!! Did you watch the inauguration? Incredible! No matter who you voted for, that display of American spirit was absolutely incredible and for me, provided hope that this era we are in now could just end up being a small fragment […]

“How much should I be spending on marketing?” is a question I frequently get asked, and it’s a hard one to answer. In all honesty, most people don’t like my answer, “it depends.” Many factors go into deciding how much money to allocate for your marketing budget. To help answer this question a little bit […]

The last few weeks of my tips have been pretty in-depth, even intense. Maybe that’s a solid reflection of the work that I’ve been doing with clients lately. Really digging in, down and dirty, and trying to align programmatic structure to data metrics to come up with the best marketing strategies that make sense for […]

I’ve been witnessing a trend among great business owners that are so deep into their business that needs to be called out. You can’t be the expert in every decision of your business.  Just marinate on that a bit. Owners often are their greatest and worst roadblocks to growth, development, and leadership. I’ve witnessed so many […]