FAQs

Frequently Asked Questions

We believe that our consultation services are the start of a relationship. We listen and respond to your ideas, rather than throwing them out. No matter what, you know your business best. Consultation should be a two-sided conversation, and the work should be collaborative.

- We know how to work within your timeline and budget.
- We are transparent about pricing and don’t surprise you with fees.
- We do research to improve services, and explain what we are doing.
- We continually get to know the nuances of your business better.
- We prove our worth in a way that’s meaningful to you – such as with custom reporting.
- We understand digital marketing and aren’t stuck in the past.

Our consultation packages are short term engagements to help you strengthen your marketing efforts in order to grow your organization in a healthy and efficient way. They operate within a framework built from your desired outcomes and timeframe. These short term engagements often lead to long-term relationships because we get as invested into your organization as you are.

Additionally, we also offer creative production services when you are in need of professional and expert level graphic design services. Including but not limited to: annual reports, company brochures, fact sheets, email marketing graphics, digital ad artwork, print ads, signage, and more.

Not all marketing agencies handle all kinds of marketing. We really get excited about building special brand awareness campaigns and defining the entire schematic for how they will perform, who they will be put in front of, and how they are positioned to generate and convert leads. On top of that, we are Brand Goddesses. If your organization brand has been diluted over the years and no long holds any consistency or value, we’ll roll up our sleeves and dive right in to help you get everything aligned so that you can revitalize and enter new markets with your brand systems.

Marketing is a field where people often want to see proof of results. You can check out our visual solutions by viewing our Portfolio. Meanwhile a lot of the data we have generated with our clients are private but we often reference their pathways to success in our one-on-one sessions.

Marketing isn’t something that you can just do. It has to be measured and monitored to ensure that campaigns are working. Therefore, we have created the Jenarete Marketing Toolkit. The marketing data report is transparent and connected with your business performance key performance indicators so that we can see how marketing is aligning with the growth of your organization. We can show you examples of how the toolkit operates in our one-on-one sessions.

Some companies want to be involved in every step of the marketing process. Others want you to handle it all for them and just let them know when it’s done. When you enter the Agency Jen family, we work together at the same decision-making table. The strategies and tactics we align for you are to help you optimize internal operations to ensure that you are delivering stellar services and experiences to each and every person that interacts with your organization and brand. That means building and managing from inside and outside. Agency Jen will handle cultivating the outside relationships while handing them off to your organization to begin and nurture the relationships for a life-long value.

No matter how much data is out there and no matter how much success other brands have, there are still some companies that want to question whether they need digital marketing or not. Today's digital advertising landscape is packed full of artificial intelligence that we use to pinpoint where your ideal target audiences are online. This means we get to maximize the results of your precious marketing dollars by delivering the right message, to the right people, in the right places. Our digital marketing partners have transparent dashboards that show you how each product is performing so that we can constantly ensure that your dollars are working the best possible way.

We have found from decades of working with a variety of businesses and organizations, that no marketing problem is the same. Therefore we customize our packages based on your specific needs. Our pricing for consultations are based on the value we provide and the level of impact we make on organizations from our years of experience. We also make sure to keep the proposals affordable and fully packed with deliverables by setting clear expectations for desired outcomes. For a custom proposal, please schedule a Meet & Greet so we can be clear on what your needs are and what goals you are trying to achieve.

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Glossary

Brand Touchpoints are every single encounter your business has with your potential and current clients. Everything from business cards, website, social media posts, uniforms, waiting rooms, retail space, office space, trucks, and more. Consider your five senses to ensure that your client is interacting with your brand with each and every sense (sight, sound, smell, taste, see). This creates your own custom-tailored brand experience, making it memorable and referable.

Recognition is how well general public identifies a brand by its attributes. The most successful Brand Recognition is when a person is able to quickly identify visual elements without being exposed to the company’s name but rather with other touchpoints such as packaging, slogans, colors, and images.

Loyalty is when a consumer purchases the product/service repeatedly from the same company rather than repurchasing from other suppliers. Additionally, Brand Loyalty is when a consumer is willing to pay premium rates for a specific brand, go out of their way to purchase from their preferred brand, and to not think twice about looking for an alternative.

These are your employees, referrals, and extremely loyal networks who represent your business by promoting you to everyone they come into contact with as well as carrying and showcasing your business Core Values. They are your walking billboards, they are worth investing in.

A graphic, symbol, or mark that identifies your business or organization. This identifier can be trademarked and is your single most representation of communicating your business. A Logo begins your story of who you are.

A set of rules outlining how to use the Brand to keep a consistent look across all marketing channels. Distributed to employees, marketing departments, and vendors to make sure they are creating the approved branded look on each and every tool they create. Brand Standards Guide keep everyone managing your Brand Touchpoints consistent.

The commitment to deliver made between your brand in order to encourage that audience to buy. It’s the authentic statement that says your company will deliver them an experience during their investment. Your internal teams should be reminded of this promise daily.

Positioning is a marketing strategy that aims to make a brand occupy a distinct space or position, relative to competing brands, in the mind of the customer.

Fictional buyers created to represent the different types of customers that you are aiming to gain more of. Their descriptions help align what tools you need to provide them that they want to interact with, are attracted to, and that spark action to connect with your brand. A Persona’s characteristics often include demographics, geographics, economics, social trends, personal status, education, and the struggles they face that lead them to the solutions you offer.

A form of exhibit design and is the process of developing an exhibit around the Brand Guidelines to build a physical brand experience—from a concept to a physical, three-dimensional exhibition. These are proven useful to help motivate and inspire your internal teams in common spaces such as lobbies, cafeterias, break rooms, etc. External audiences interact with them in your lobby, waiting area, transitional spaces like hospital hallways and connectors, entryways, conference rooms, etc.

An organized brand structure for complex businesses who needs visual organizations to empower cross-selling and clear communication.

Experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand’s design and identity, packaging, communications, and environments. Provide your customers with Brand Experiences from your website, to your internal spaces, to the events you hold. Hold sacred the type of experience you want your prospects and loyal customers to have with your brand to create incredibly memorable impressions that turn them into Brand Ambassadors.

Brand Equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name, as consumers believe that a product with a well-known name is better than products with less well-known names.

Brand Architecture is the structure of all the brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. A perfect example is FedEx, FedEx Freight, FedEx Air, etc.

The word signature can be defined as a “distinctive pattern, product or characteristic by which someone or something can be identified.” A Signature Brand is an original, cohesive design based on the personality of your company that is carried across all print, digital, and web communications.

Wordmark or logotype is a distinct text-only type treatment of the name of a company, institution, or product name used for purposes of identification and branding. Great examples of logo Wordmarks are Google, Coke Cola, and FedEx.

A concept that represents, stands for or suggests another idea, visual image, belief, action, or material entity. Great symbols examples are Nike Swoosh, Apple, and Target.

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AGENCY JEN’S MARKETING NAVIGATOR PROCESS™

Our process is based on six pillars of our strategic marketing: idea generation, planning, creating, implementing, measuring, adjusting — repeat.

Using this proven system helps business owners reach their goals faster and grow smarter.

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