FAQS

FREQUENTLY ASKED QUESTIONS

Who do you love working with?

Agency Jen partners best with B-Corps, which are businesses, organizations, and nonprofits that are certified as making a positive social and environmental impact! They generate revenue by offering a variety of services, primarily in human services, youth, health & wellness, and education sectors, while committing to allocating a portion of their revenue to community, social, and environmental causes. B-Corps are like superheroes - mission-driven and purpose-driven - and use business as a force for good while standing for something bigger than their products and services.

I have a referral for you, what do I do?

The process is simple. Instruct your referral to schedule a complimentary meet and greet and make sure they include your name on the scheduling form. If we gain them as a client, we’ll send you a special gift!

What happens during the Meet & Greet?

During our Meet & Greet, we will ask you some questions to learn more about your business and diagnose your marketing needs. From there, we will be able to determine whether we are a good fit for your business/organization. If it’s a match, we will then schedule a discovery call to get a deeper understanding of your needs and create a proposal for you to approve before signing an agreement with us.

How do you vet your writers and designers and production team?

Our virtual network is deep and we love match-making creative’s style to the client’s personality and brand for a seamless creative execution. Additionally, with our 20+ years of experience, we manage our production team with strategic and creative art direction to ensure they stay on target with the scope of work, stay on budget, stay on brand, and stay on time.

What does a marketing consultant do?

A marketing consultant helps businesses develop and implement effective marketing strategies to reach their target audience and achieve their goals. Generally, marketing consultants are for-hire resources that have the skills and experience you need to manage or improve aspects of your company’s strategic and tactical marketing approach.

How does a marketing consultant work?

A marketing consultant typically conducts research, analyzes data, and provides recommendations to clients on various aspects of marketing, such as branding, advertising, and social media. As your marketing consultant, we follow the direction of the CEO and typically embed into the executive management team that is running your organization. We work very closely with stakeholders to lead the growth strategy and the development of your marketing plan.

What is a Chief Marketing Office (CMO) responsible for?

A Chief Marketing Officer (CMO) is responsible for overseeing a company's marketing initiatives and ensuring that they align with the overall business strategy. This includes managing marketing budgets, analyzing market trends, and developing marketing campaigns to meet your goals.

What is the difference between consulting and producing marketing materials?

Strategic marketing consulting defines the action plan for advertising campaigns and advises clients on their marketing strategy while the production team (writers, graphic designers, web developers, vendors) creates the materials and launches the campaigns to the public. These services are charged differently as consulting is a tax-free service while production time is purchased in banks of hours and used over the course of the marketing action plan and is taxable.

Can we have a trial run with your team?

Unfortunately, not. Doing spec work is replaced by reviewing our online portfolio, scheduling a meet & greet, and working through a complimentary discovery session.

Have a question you'd like featured in our FAQs? Email us

GLOSSARY

BRAND TOUCHPOINTS
BRAND RECOGNITION
BRAND LOYALTY
BRAND AMBASSADORS
LOGO
Brand Touchpoints are every single encounter your business has with your potential and current clients. Everything from business cards, website, social media posts, uniforms, waiting rooms, retail space, office space, trucks, and more. Consider your five senses to ensure that your client is interacting with your brand with each and every sense (sight, sound, smell, taste, see). This creates your own custom-tailored brand experience, making it memorable and referable.
Recognition is how well general public identifies a brand by its attributes. The most successful Brand Recognition is when a person is able to quickly identify visual elements without being exposed to the company’s name but rather with other touchpoints such as packaging, slogans, colors, and images.
Loyalty is when a consumer purchases the product/service repeatedly from the same company rather than repurchasing from other suppliers. Additionally, Brand Loyalty is when a consumer is willing to pay premium rates for a specific brand, go out of their way to purchase from their preferred brand, and to not think twice about looking for an alternative.
These are your employees, referrals, and extremely loyal networks who represent your business by promoting you to everyone they come into contact with as well as carrying and showcasing your business Core Values. They are your walking billboards, they are worth investing in.
A graphic, symbol, or mark that identifies your business or organization. This identifier can be trademarked and is your single most representation of communicating your business. A Logo begins your story of who you are.
BRAND STANDARDS
BRAND PROMISE
POSITIONING
PERSONAS
BRANDSCAPING
BRAND MAPPING
A set of rules outlining how to use the Brand to keep a consistent look across all marketing channels. Distributed to employees, marketing departments, and vendors to make sure they are creating the approved branded look on each and every tool they create. Brand Standards Guide keep everyone managing your Brand Touchpoints consistent.
The commitment to deliver made between your brand in order to encourage that audience to buy. It’s the authentic statement that says your company will deliver them an experience during their investment. Your internal teams should be reminded of this promise daily.
Positioning is a marketing strategy that aims to make a brand occupy a distinct space or position, relative to competing brands, in the mind of the customer.
Fictional buyers created to represent the different types of customers that you are aiming to gain more of. Their descriptions help align what tools you need to provide them that they want to interact with, are attracted to, and that spark action to connect with your brand. A Persona’s characteristics often include demographics, geographics, economics, social trends, personal status, education, and the struggles they face that lead them to the solutions you offer.
A form of exhibit design and is the process of developing an exhibit around the Brand Guidelines to build a physical brand experience—from a concept to a physical, three-dimensional exhibition. These are proven useful to help motivate and inspire your internal teams in common spaces such as lobbies, cafeterias, break rooms, etc. External audiences interact with them in your lobby, waiting area, transitional spaces like hospital hallways and connectors, entryways, conference rooms, etc.
An organized brand structure for complex businesses who needs visual organizations to empower cross-selling and clear communication.
BRAND EXPERIENCE
BRAND EQUITY
BRAND ARCHITECTURE
SIGNATURE
WORDMARKS
SYMBOL
Experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand’s design and identity, packaging, communications, and environments. Provide your customers with Brand Experiences from your website, to your internal spaces, to the events you hold. Hold sacred the type of experience you want your prospects and loyal customers to have with your brand to create incredibly memorable impressions that turn them into Brand Ambassadors.
Brand Equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well-known name, as consumers believe that a product with a well-known name is better than products with less well-known names.
Brand Architecture is the structure of all the brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. A perfect example is FedEx, FedEx Freight, FedEx Air, etc.
The word signature can be defined as a “distinctive pattern, product or characteristic by which someone or something can be identified.” A Signature Brand is an original, cohesive design based on the personality of your company that is carried across all print, digital, and web communications.
Wordmark or logotype is a distinct text-only type treatment of the name of a company, institution, or product name used for purposes of identification and branding. Great examples of logo Wordmarks are Google, Coke Cola, and FedEx.
A concept that represents, stands for or suggests another idea, visual image, belief, action, or material entity. Great symbols examples are Nike Swoosh, Apple, and Target.

AGENCY JEN’S MARKETING NAVIGATOR PROCESS™

Our process is based on six pillars of our strategic marketing: idea generation, planning, creating, implementing, measuring, adjusting — repeat.

Using this proven system helps business owners reach their goals faster and grow smarter.
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Jen shares 20+ years of experiences, insights, and adventures in branding, advertising, and marketing to give you knowledge and understanding to help your business grow smart.

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