What to Expect from a Marketing Consultant?
We believe that our consultation services are the start of a relationship. We listen and respond to your ideas, rather than throwing them out. No matter what, you know your business best. Consultation should be a two-sided conversation, and the work should be collaborative.
- We know how to work within your timeline and budget.
- We are transparent about pricing and don’t surprise you with fees.
- We do research to improve services, and explain what we are doing.
- We continually get to know the nuances of your business better.
- We prove our worth in a way that’s meaningful to you – such as with custom reporting.
- We understand digital marketing and aren’t stuck in the past.
What kind of marketing efforts do you specialize in?
Not all marketing agencies handle all kinds of marketing. We really get excited about building special brand awareness campaigns and defining the entire schematic for how they will perform, who they will be put in front of, and how they are positioned to generate and convert leads. On top of that, we are Brand Goddesses. If your organization brand has been diluted over the years and no long holds any consistency or value, we’ll roll up our sleeves and dive right in to help you get everything aligned so that you can revitalize and enter new markets with your brand systems.
Do you offer ongoing marketing contracts or relationships?
Our consultation packages are short term engagements to help you strengthen your marketing efforts in order to grow your organization in a healthy and efficient way. They operate within a framework built from your desired outcomes and timeframe. These short term engagements often lead to long-term relationships because we get as invested into your organization as you are.
Additionally, we also offer creative production services when you are in need of professional and expert level graphic design services. Including but not limited to: annual reports, company brochures, fact sheets, email marketing graphics, digital ad artwork, print ads, signage, and more.
Do you have a portfolio or samples of your past campaigns or client work?
Marketing is a field where people often want to see proof of results. You can check out our visual solutions by viewing our portfolio here
. Meanwhile a lot of the data we have generated with our clients are private but we often reference their pathways to success in our one-on-one sessions.
How do you measure the results of your marketing efforts?
Marketing isn’t something that you can just do. It has to be measured and monitored to ensure that campaigns are working. Therefore, we have created the Jenarete Marketing Toolkit. The marketing data report is transparent and connected with your business performance key performance indicators so that we can see how marketing is aligning with the growth of your organization. We can show you examples of how the toolkit operates in our one-on-one sessions.
How much involvement is required from the business?
Some companies want to be involved in every step of the marketing process. Others want you to handle it all for them and just let them know when it’s done. When you enter the Agency Jen family, we work together at the same decision-making table. The strategies and tactics we align for you are to help you optimize internal operations to ensure that you are delivering stellar services and experiences to each and every person that interacts with your organization and brand. That means building and managing from inside and outside. Agency Jen will handle cultivating the outside relationships while handing them off to your organization to begin and nurture the relationships for a life-long value.
Does my business really need digital marketing?
No matter how much data is out there and no matter how much success other brands have, there are still some companies that want to question whether they need digital marketing or not. Today's digital advertising landscape is packed full of artificial intelligence that we use to pinpoint where your ideal target audiences are online. This means we get to maximize the results of your precious marketing dollars by delivering the right message, to the right people, in the right places. Our digital marketing partners have transparent dashboards that show you how each product is performing so that we can constantly ensure that your dollars are working the best possible way.
What is your pricing model or how do you charge for services?
We have found from decades of working with a variety of businesses and organizations, that no marketing problem is the same. Therefore we customize our packages based on your specific needs. Our pricing for consultations are based on the value we provide and the level of impact we make on organizations from our years of experience. We also make sure to keep the proposals affordable and fully packed with deliverables by setting clear expectations for desired outcomes. For a custom proposal, please schedule a Meet & Greet
so we can be clear on what your needs are and what goals you are trying to achieve.