Marketing Expedition
The Marketing Expedition is the next step in turning strategic recommendations into actionable results. Building on the insights from the Initial Exploration, this package combines expert consultation with creative deliverables to move your marketing forward efficiently and effectively.
Key Components
Scope of Work Alignment
We start by aligning on a specific Scope of Work based on the expert recommendations provided in the Initial Exploration. Together, we’ll prioritize deliverables that best fit your marketing goals and budget. Below are just a few examples of deliverables that can be included to help you gain confidence and execute effective marketing strategies:
- Marketing Ecosystem (Customer Journey)
- Jenerate Marketing Toolkit™
- Perfect People Builder™
- Special Ad Campaigns
- Marketing Budget Allocations
- Email Marketing Systems
- Market Maps
- Rebranding
- Visual Brand Systems & Guidelines
- Customer Clarity Canvas™
Tailored Session Packages
Choose from 3, 6, or 9 checkpoints, depending on the scope and complexity of your marketing needs. Each checkpoint includes consultations to review progress, focus on the Scope of Work, and ensure all deadlines are being met. Between checkpoints, both Agency Jen and your team will complete assigned tasks to drive the projects forward.
Collaborative Workflow
Each checkpoint outlines clear action steps for Agency Jen and homework for you or your team. All tasks are tracked in a shared, accessible document to maintain focus and accountability as we progress toward your goals.
Expert Guidance & Execution
As your short-term Fractional Chief Marketing Officer, Jenny provides strategic oversight and manages the creative and operational aspects of your projects. This focused, time-bound partnership ensures every deliverable aligns with your goals, drives measurable results, and provides the support you need without the commitment of a full-time CMO.
What’s Included
- Research and creative development tailored to your specific needs.
- Vendor management to oversee external partnerships and resources.
- Project management to keep timelines and deliverables on track.
- Strategic consultation to ensure your efforts align with your overall marketing plan.
Who It’s For
Businesses and organizations ready to invest in advancing their marketing with short-term Fractional CMO support and customized solutions. Whether you need help meeting key checkpoints, executing strategic projects, or managing creative teams, the Marketing Expedition ensures clarity, direction, and progress toward impactful marketing results.