What’s Actually Working?

A Leader’s Guide to Evaluating Marketing Performance

If you’re investing time, money, or staff into marketing but still wondering, “Is this actually working?”—this guide is for you.

Designed for business owners, executive directors, and board members without a marketing background, this short read will help you:

  • Ask smarter questions of your marketing team or vendors
  • Spot red flags before they waste time and money
  • Understand what marketing success should actually look like
  • Get clear on next steps—without micromanaging

Grab your free copy now and take the first step toward smarter, more strategic marketing.

What’s Actually Working? A Leader’s Guide to Evaluating Marketing Performance

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Stop Guessing. Start Leading.

Whether you're juggling marketing yourself, relying on vendors, or just unsure what’s working, this free guide helps you:

  • Spot the hidden costs of not having a marketing leader

  • Compare marketing leadership options side-by-side

  • Understand how a Fractional CMO can bring clarity and alignment

  • Determine if your organization is ready for outside support

This guide is perfect for:

  • Founders and Executive Directors who feel their marketing is reactive or disorganized

  • Teams stretched too thin and unsure what’s working

  • Organizations not ready to hire full-time but needing strategic guidance

  • Anyone saying, “We’ve been winging it, and it’s catching up with us”