Agency Jen's
Marketing Navigator Process™
Agency Jen’s Marketing Navigator Process™ is based on six pillars of how we build and manage strategic marketing plans and campaigns. The six pillars include: idea generating, planning, creating, implementing, measuring, adjusting — repeat. Using this proven system helps business owners (and our team) reach their marketing goals faster and help your business grow smart.
The Six Pillars
Agency Jen has developed six pillars that make up Agency Jen’s Marketing Navigator ProcessTM from after 20 years of advertising and marketing experiences. This method provides a glimpse into what you can expect when working with us. Are you ready to work smart?
Idea
We’ll kick off our partnership by letting our brainstorming session run wild! No idea is too big or too small. As we brainstorm, we aim to discover the “what’, “who,” and the “how” of your business. When we know what you’re selling, who you’re selling to, and how much you’re aiming to grow — that’s when great IDEAS get sparked.
Plan
This is when we turn IDEAS into detailed multi-channel marketing campaigns. We’ll coordinate the resources, vendors, and serve as the marketing maestro to keep everyone focused, creatively consistent, within budget, and on time. We’ll build a detailed plan to get the maximum exposure.
Create
Now it’s time to create materials that bring the PLAN to life! This requires the leadership of our experienced Art Director to keep a consistent brand in the most creative and impactful ways possible. Our elite level graphic design experiences bring your authentic brand to life in a memorable and impressionable ways.
Implement
We proof every component we CREATE and make revisions where needed. By overseeing production, we make sure the teams have submitted their final and approved components of your multi-channel marketing campaign. Then it’s launch time! We’ll send your project out to the market with confidence.
Measure
It’s important to monitor performance after we IMPLEMENT the campaigns. We’ll ask — How are the campaigns doing? What’s working, and what isn’t? Are they performing as expected? Are we maximizing every dollar? Is the website gaining traffic? Is your phone ringing? Are your appointments booking? Sales increasing? Together, we’ll collect data from your business performance metrics against our marketing data points to connect ROI results.
Adjust
It’s one thing to implement and MEASURE, but it’s what we do with the data that gets you to your goals. Even when we’ve poured our hearts and souls into the creative campaigns, we always let the data speak for itself. Why keep spending money on a tool that’s not performing? If ‘Campaign B’ is outperforming ‘Campaign A,’ then we’ll edit, remove, or boost the campaign to get a bigger reach. Our team will routinely monitor and make quick adjustments in order to maximize your budget.