Strategic Marketing Plans


A Strategic Marketing Plan is like a roadmap for your business’. It tells you what you need to do to reach your business goals in the most effective manner based on data, research, best practices, and internal capacities so that we ensure a stellar experience for your prospects and clients for smooth growth experience. 


Does your business have a strategic plan that lacks clarity and direction on how to use marketing to achieve strategic goals? We can help define targeted marketing and advertising tactics that compliments  your business strategy and aids it in achieving desired results.


How can you get to your final destination if you don’t know the way? At Agency Jen, we delve into the details of your business to create a marketing plan (we like to call them “roadmaps”) that deliver the results you want. After determining the destination (your goals), we canvas the landscape (your company, competition, audiences, etc), and determine which vehicle and roads (marketing tactics and channels) and help navigate detours to use in order to reach desired results. From there, we create a map that will help you reach your destination in the most efficient and effective way possible using the data and information we gathered.


To build strategic roadmaps for nationwide companies who make social impact investments into their communities for positive change. Through multi-channel marketing solutions, creative advertising, and memorable content.

We craft authentic strategic marketing plans designed to help your company optimize your marketing from the inside out, build consistency, and keep you accountable for smart business growth. With our proprietary holistic marketing app, we determine what tools you already have inplace and how to make them work better for you. We help align your business, customers, brand, and budget into a comprehensive strategic roadmap that generates results.

Marketing Roadmap Development Process

Marketing 101 and Business Overview
Business Goals and Marketing Expectations
Understanding Your Customers
Brand Audit & Wish List
Marketing Budgets & Action Plan
Marketing Budgets & Action Plan
Review the Comprehensive Roadmap Summary

Agency Jen’s Marketing Navigator Process™

Our process is based on six pillars of our strategic marketing: idea generation, planning, creating, implementing, measuring, adjusting — repeat.


Using this proven system helps business owners reach their goals faster and grow smarter.


What do you do when nothing is working?
You want your business to be a success. You’ve poured your heart and soul, not to mention, blood sweat and tears into it (and a whole lot of time and money), but despite all your heroics and best efforts, you’re stressed out and frustrated with your advertising efforts and lack of marketing results.


Business in the front, creativity in the back
Agency Jen has one purpose: to help maximize your marketing efforts (and budgets) to grow your business in a strategic way. Part business ninjas, part creative marketing mavens, and part art directors, we look at your entire organization to ensure you have the processes and strategy in place to jenerate success (see what we did there?).


“Jenny has the rare and exceptional ability to identify and apply data to decision-making processes. She not only knows how to help businesses clarify goals for their future, but she also knows what data is needed, how to get it, and how to interpret it so the right strategies can be put into place.”
– Mary Bula, Director, Erie Together, Erie’s Countywide Collective Impact Movement


Let’s get your systems together
Using data, analytics and design sensibilities, we dig into your current marketing and advertising strategies (and if you lack one, we’ll help you build one) and uncover what’s working and what’s not. Then we align our innovative marketing roadmap & toolkit with your internal capacities and operations to help your business grow smart.