Strategic Marketing Plans
STRATEGIC MARKETING PLANS
A Strategic Marketing Plan is like a roadmap for your business’. It tells you what you need to do to reach your business goals in the most effective manner based on data, research, best practices, and internal capacities so that we ensure a stellar experience for your prospects and clients for smooth growth experience.
Does your business have a strategic plan that lacks clarity and direction on how to use marketing to achieve strategic goals? We can help define targeted marketing and advertising tactics that compliments your business strategy and aids it in achieving desired results.
BUILDING & MANAGING THE ROADMAP
How can you get to your final destination if you don’t know the way? At Agency Jen, we delve into the details of your business to create a marketing plan (we like to call them “roadmaps”) that deliver the results you want. After determining the destination (your goals), we canvas the landscape (your company, competition, audiences, etc), and determine which vehicle and roads (marketing tactics and channels) and help navigate detours to use in order to reach desired results. From there, we create a map that will help you reach your destination in the most efficient and effective way possible using the data and information we gathered.
WHAT DOES A STRATEGIC ROADMAP DO?
To build strategic roadmaps for nationwide companies who make social impact investments into their communities for positive change. Through multi-channel marketing solutions, creative advertising, and memorable content.
- Aligns your business & marketing goals with advertising tactics that will deliver the desired results.
- Digs deep into your business, competition and audience in order to make smart marketing decisions.
- Outlines what to do next and holds you accountable. Marketing can be overwhelming, having a plan is like a checklist of what you need to do.
- Allocates marketing dollars to remove the guesswork and provide direction.
- Creates a cohesive marketing strategy across all channels that is based on data to generate results and meet goals.
We craft authentic strategic marketing plans designed to help your company optimize your marketing from the inside out, build consistency, and keep you accountable for smart business growth. With our proprietary holistic marketing app, we determine what tools you already have inplace and how to make them work better for you. We help align your business, customers, brand, and budget into a comprehensive strategic roadmap that generates results.
Marketing Roadmap Development Process
SESSION #1
Marketing 101 and Business Overview
SESSION #2
Business Goals and Marketing Expectations
SESSION #3
Understanding Your Customers
SESSION #4
Brand Audit & Wish List
SESSION #5
Marketing Budgets & Action Plan
SESSION #5
Marketing Budgets & Action Plan
SESSION #6
Review the Comprehensive Roadmap Summary
Agency Jen’s Marketing Navigator Process™
Our process is based on six pillars of our strategic marketing: idea generation, planning, creating, implementing, measuring, adjusting — repeat.
Using this proven system helps business owners reach their goals faster and grow smarter.
WHEN TO HIRE AGENCY JEN
What do you do when nothing is working?
You want your business to be a success. You’ve poured your heart and soul, not to mention, blood sweat and tears into it (and a whole lot of time and money), but despite all your heroics and best efforts, you’re stressed out and frustrated with your advertising efforts and lack of marketing results.