A Strategic Marketing Plan is like a roadmap for your business’. It tells you what you need to do to reach your business goals in the most effective manner based on data, research, best practices, and internal capacities so that we ensure a stellar experience for your prospects and clients for smooth growth experience.

Does your business have a strategic plan that lacks clarity and direction on how to use marketing to achieve strategic goals? We can help define targeted marketing and advertising tactics that compliments your business strategy and aids it in achieving desired results.


To help businesses around the nation who are committed to not only doing smart business, but business that positively impacts the lives of their consumers and community. We help by telling their authentic story and getting in front of their ideal audiences so that they can reach more, serve more, and impact more.


To build strategic roadmaps for nationwide companies who make social impact investments into their communities for positive change. Through multi-channel marketing solutions, creative advertising, and memorable content.
Aligns your business & marketing goals with advertising tactics that will deliver the desired results.
Digs deep into your business, competition and audience in order to make smart marketing decisions.
Outlines what to do next and holds you accountable. Marketing can be overwhelming, having a plan is like a checklist of what you need to do.
Allocates marketing dollars to remove the guesswork and provide direction.
Creates a cohesive marketing strategy across all channels that is based on data to generate results and meet goals.
We craft authentic strategic marketing plans designed to help your company optimize your marketing from the inside out, build consistency, and keep you accountable for smart business growth. With our proprietary holistic marketing app, we determine what tools you already have in place and how to make them work better for you. We help align your business, customers, brand, and budget into a comprehensive strategic roadmap that generates results.

Marketing Roadmap Development Process

Marketing 101 and Business Overview
Business Goals and Marketing Expectations
Understanding Your Customers
Brand Audit & Wish List
Marketing Budgets & Action Plan
Review the Comprehensive Roadmap Summary


If you’re looking for resources to elevate your marketing, dive into our treasure chest of favorite tools. We’re happy to share our tactics, trackers and templates that we have custom made over the years. From persona worksheets, marketing budgets, to planners - there’s something for everyone to help you do better and more strategic marketing.

When to Hire Agency Jen

What do you do when nothing is working?

You want your business to be a success. You’ve poured your heart and soul, not to mention, blood sweat and tears into it (and a whole lot of time and money), but despite all your heroics and best efforts, you’re stressed out and frustrated with your advertising efforts and lack of marketing results.

Business in the front, creativity in the back

Agency Jen has one purpose: to help maximize your marketing efforts (and budgets) to grow your business in a strategic way. Part business ninjas, part creative marketing mavens, and part art directors, we look at your entire organization to ensure you have the processes and strategy in place to jenerate success (see what we did there?).

“Jenny has the rare and exceptional ability to identify and apply data to decision-making processes. She not only knows how to help businesses clarify goals for their future, but she also knows what data is needed, how to get it, and how to interpret it so the right strategies can be put into place.” – Mary Bula, Director, Erie Together, Erie’s Countywide Collective Impact Movement

Let’s get your systems together

Using data, analytics and design sensibilities, we dig into your current marketing and advertising strategies (and if you lack one, we’ll help you build one) and uncover what’s working and what’s not. Then we align our innovative marketing roadmap & toolkit with your internal capacities and operations to help your business grow smart.

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Jen shares 20+ years of experiences, insights, and adventures in branding, advertising, and marketing to give you knowledge and understanding to help your business grow smart.


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