Marketing Treasures
Marketing Treasure Chest
Valuable resources (treasures) for businesses looking to learn marketing tactics and strategies to help them Grow Smart on their own.
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Introductions to the Marketing Treasures
[VIDEO] Jen introduces the Marketing Treasure Chest and how to navigate through the sections.
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Find Your Direction: The Jenerate Marketing Compass™ Assessment
Lost in marketing chaos? This assessment helps you pinpoint where you stand in four key areas—Business, People, Money, and Brand—so you can align your strategy with your goals. Get clear, take action, and steer your marketing toward measurable success.
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MAPPING YOUR GOALS TO MARKETING DESTINATIONS
[VIDEO] Join Jen as she reveals how your goals serve as the compass for your marketing journey. Learn how to align your goals with your marketing plan, budget, and action steps for strategic success.
From Overwhelmed to Focused: The Needs vs. Wants Exercise
[VIDEO] Feeling overwhelmed by endless marketing tasks? This hands-on Post-it exercise helps you separate must-do essentials from nice-to-have distractions, so you can focus on what truly moves the needle—aligned with your capacity, budget, and goals. Simplify, prioritize, and take action.
DARE TO DREAM & SET CLEAR GOALS
[WORKSHEET] Set aside time to focus and revive your business passion with this dream worksheet. Specifically designed to help you get clear about where you're navigating your business so that intentional marketing targets can be set.
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Customer Journey
Perfect People Builder
[WORKSHEET] Unleash the power of targeted marketing with our 'Perfect People Builder Worksheet.' Tailor your advertising efforts by identifying your desired demographic, ensuring your message resonates with the right audience for maximum impact.
MARKETING NAVIGATOR: Chart Your Course with a Yearly Calendar
[TEMPLATE] Set sail on your marketing journey with our Marketing Navigator: Chart Your Course with a Yearly Calendar template. This comprehensive tool empowers you to strategically map out your marketing initiatives, ensuring timely execution of special promotions and advertising campaigns for maximum impact and success.
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Exploring the Differences between PERSONAL and VISUAL BRANDS
[VIDEO] Embark on a journey through the 'Brand Horizons' with an insightful exploration of Personal vs. Visual Branding. Delve into the distinctions between these two and discover how they synergize to craft a compelling brand identity that resonates with your audience.
BRAND GUIDELINES
[TEMPLATE] Empower your brand with our Visual Brand Guidelines Template. This easy-to-use tool enables your entire team and vendors to uphold brand consistency and cultivate a lasting, impactful presence across all channels and touchpoints.
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MARKETING THERMOMETER: GAUGE YOUR SPEND STRATEGY
[VIDEO] Learn how to fine-tune your spend strategy with precision by taking your spend temperature. Gauge your aggressiveness in achieving your business goals to ensure strategic allocation of precious marketing dollars for optimal growth.
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Investment vs. Exposure
[VIDEO] Learn how to fine-tune your spend strategy with precision by taking your spend temperature. Gauge your aggressiveness in achieving your business goals to ensure strategic allocation of precious marketing dollars for optimal growth.
MARKETING INVESTMENT COMPASS
[TEMPLATE] Navigate your marketing investments confidently with our Marketing Investment Compass. Whether you're a seasoned marketer or just starting out, this convenient calculator will help you determine the optimal percentage to allocate to your marketing strategy, ensuring maximum return on investment.
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5 Modes of Transportation
ADVERTISING ARCHITECH: Blueprint Your Next Ad Venture
[WORKSHEET] This comprehensive worksheet is your key to capturing the core elements needed to build and launch an effective ad campaigns. From concept to execution, streamline your process and maximize your campaign's impact with ease.
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AUDIT YOUR BUSINESS ARSENAL
[VIDEO] Often businesses reactively invest in a new tool to quickly solve a problem they don't have time to clean up and just need to get it done quickly. This leaves businesses over investing and multiple providers that do the same things - like websites, email tools, CRMs, and more. In this video, we'll walk through how to review and audit your tools to take inventory on what stays and what goes.
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MARKETING TOOL AUDIT
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MARKETING TOOL AUDIT WORKSHEET
ROI EXPLORER: Navigating the Metrics of Marketing Success
[VIDEO] Now that you've set your business goals, budget, and outlined your ad campaigns - how do you measure results? In this video, Jen will share a few proven methods that will help you effectively measure advertising success and ensure growth by informed decision-making.
MARKETING COMPASS: Navigate Success with Data-Driven Tracking
[WORKSHEET] This comprehensive worksheet is your key to capturing the core elements needed to build and launch an effective ad campaigns. From concept to execution, streamline your process and maximize your campaign's impact with ease.
What is a Customer Database?
[VIDEO] Curious how a customer database can transform your business? Imagine instantly spotting your best clients, tracking referrals, boosting loyalty, and streamlining your marketing—all in one place. Watch the video to discover powerful ways to leverage client data effectively!
Customer Database Template
[TEMPLATE] Ever wish you had a simple tool to organize client info, track referrals, and identify your most valuable customers? This customer database spreadsheet template does it all—giving you quick insights to boost loyalty and tailor your marketing. See how it can fuel your growth!
Favorite Tools
Tool: MAILCHIMP
The perfect beginner system to send emails, social ads, landing pages, postcards, and more from one place.
Tool: ACTIVE CAMPAIGN
An advanced email marketing automation system and CRM system to elevate your database revenue.
Tool: CLICKUP
ClickUp is a project management software that allows you to plan, track and collaborate on any project.