When Missy Hitz opened her first massage space, she was laser-focused on quality care. But with rising demand, limited hours, and no in-house marketing help, she needed a clear, scalable strategy to grow without losing the heart of her business.
The Challenge:
Missy had:
- Big dreams—but needed to grow in a sustainable, thoughtful way
- One room, one therapist (herself), and a full calendar
- No time to test marketing ideas, build campaigns, or track results
- Seasonal swings in client volume and no system for filling gaps
Our Approach:
Together, we built a marketing system that matched her bandwidth and vision:
- Marketing Calendar: We mapped out promotional windows aligned with seasonal demand and client behavior. This gave structure to blog content, emails, and social posts—so marketing stopped feeling like guesswork.
- Paid Ad Campaigns: Instead of constant spend, we used intentional bursts of targeted ads during key revenue dips.
- Rebrand and Messaging: As the business expanded into new locations and service offerings, we refreshed the brand visuals and messaging to reflect a travel-worthy spa experience, not just a massage room.
- Strategic Decision Support: Whether she was hiring, adding services, or planning a move, I helped evaluate how (and when) to communicate with clients, staff, and the public.
The Results:
Missy now leads a multi-room massage and spa with a strong brand presence and a clear promotional rhythm. Her messaging is clear, her investments are strategic, and she has confidence in her growth—because she’s not guessing anymore.
“Having Jenny by my side has been a game-changer. I finally feel like marketing is working with me, not against me.”
Let’s Talk About Growth
Book a free 30-minute strategy call with Jenny Marofsky today.
