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Marketing Roadtrips

Discover the latest branding, advertising, and marketing tips for businesses & organizations with Agency Jen!

Marketing demands a growth mindset, Jenny Marofsky, Agency Jen

Apr 15 2025

Marketing Can’t Fix a Broken Mindset, But It Can Fuel Growth If You’re Ready

The Frustration No One Talks About As a marketing strategist, I often sit across from passionate, driven business ...
Marketing with Meaning, Jenny Marofsky, Agency Jen

Apr 7 2025

A Business Rooted in Empathy, Strategy, and Purpose

I started Agency Jen not just to offer marketing services—but to help good people doing good work get ...
Marketing Investments vs. Marketing Exposures

Apr 1 2025

Are You Investing—or Just Exposing?

When it comes to marketing and advertising, there’s a hard truth many businesses and organizations are grappling with: ...
Buyer Personas, Avatars, Jenny Marofsky, Agency Jen

Feb 17 2025

How Understanding Your Ideal Customer Can Save You Time, Money, and Effort in Marketing

Many business owners and nonprofit leaders believe they know their audience. They assume that because they recognize familiar ...
Jenny Marofsky

Feb 7 2025

Overwhelmed by Marketing? This Simple Exercise Will Get You Organized

Marketing can feel like an endless to-do list—social media, websites, ads, emails, print, and on and on. As ...

Jan 27 2025

Scaling Uncertainty: Overcoming Growth Challenges with Strategic Clarity

How Marketing Can Unlock Your Growth Potential Growth can be daunting. Whether you're running a business or leading ...

Aug 14 2023

Unlock Your Business Potential: Discover the Power of Hiring a Marketing Consultant

Marketing consulting is like a burst of energy for your business! It brings in experts who will shower ...
Annual Reports for Nonprofits

Jul 25 2023

From Data to Visual Delight: Graphic Design Tips for Nonprofit Annual Reports

In the vibrant city of Erie, numerous local nonprofits are tirelessly working to make a positive impact on ...
Grassroots Marketing for Nonprofits in Erie

Jul 19 2023

Making a Local Impact: The Art of Grassroots Marketing for Nonprofits

In the vibrant city of Erie, numerous local nonprofits are tirelessly working to make a positive impact on ...

Jun 8 2023

Quick Wins or Sustainable Success? Examining Choices for Non-profit Marketers

I have had many conversations with nonprofits on how to use different marketing tactics when budgets are thin ...

May 23 2023

Unveiling the Power of Fractionalized CMO: What You Need to Know

Confused about Fractionalized CMOs? Learn how this cost-effective and efficient approach to marketing can help your business reach ...

May 6 2023

7 Big Questions Every Startup Needs to Ask

Did you know that the primary factor to having a strong brand to be easily recognized by your ...