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Marketing Roadtrips

Discover the latest branding, advertising, and marketing tips for businesses & organizations with Agency Jen!

Chips & Sips Womens Golf Socials

What Happens When You Put a Golf Club in a Woman’s Hand? Magic.

I was raised on the golf course. From Gospel Hill in Erie, PA to Chapel Hill in Ashtabula, ...
Jo Stapleton, John Canniffe, Exit Engine Podcast, Jenny Marofsky, Agency Jen

Behind the Mic: Talking Strategy, Meaning, and Measuring What Matters

I recently had the pleasure of joining Jo Stapleton and John Canniffe on the Exit Engine Podcast, where ...

Case Study: How Monacella Massage Grew from One Room to a Destination Spa with Strategic Marketing

When Missy Hitz opened her first massage space, she was laser-focused on quality care. But with rising demand, ...
Marketing demands a growth mindset, Jenny Marofsky, Agency Jen

Marketing Can’t Fix a Broken Mindset, But It Can Fuel Growth If You’re Ready

The Frustration No One Talks About As a marketing strategist, I often sit across from passionate, driven business ...
Marketing with Meaning, Jenny Marofsky, Agency Jen

A Business Rooted in Empathy, Strategy, and Purpose

I started Agency Jen not just to offer marketing services—but to help good people doing good work get ...
Marketing Investments vs. Marketing Exposures

Are You Investing—or Just Exposing?

When it comes to marketing and advertising, there’s a hard truth many businesses and organizations are grappling with: ...
Buyer Personas, Avatars, Jenny Marofsky, Agency Jen

How Understanding Your Ideal Customer Can Save You Time, Money, and Effort in Marketing

Many business owners and nonprofit leaders believe they know their audience. They assume that because they recognize familiar ...
Jenny Marofsky

Overwhelmed by Marketing? This Simple Exercise Will Get You Organized

Marketing can feel like an endless to-do list—social media, websites, ads, emails, print, and on and on. As ...

Scaling Uncertainty: Overcoming Growth Challenges with Strategic Clarity

How Marketing Can Unlock Your Growth Potential Growth can be daunting. Whether you're running a business or leading ...

Unlock Your Business Potential: Discover the Power of Hiring a Marketing Consultant

Marketing consulting is like a burst of energy for your business! It brings in experts who will shower ...
Annual Reports for Nonprofits

From Data to Visual Delight: Graphic Design Tips for Nonprofit Annual Reports

In the vibrant city of Erie, numerous local nonprofits are tirelessly working to make a positive impact on ...
Grassroots Marketing for Nonprofits in Erie

Making a Local Impact: The Art of Grassroots Marketing for Nonprofits

In the vibrant city of Erie, numerous local nonprofits are tirelessly working to make a positive impact on ...