Maximizing Your Brand Umbrella for Business Growth

Jenny Poff
Written by
Jenny Poff
Published on
May 6, 2023

We hear the word “brand” and “branding” all the time when talking about marketing and advertising businesses to generate growth. Sadly, this term has such a variety of interpretations that it’s often misused and misunderstood. So, what’s branding all about?

Branding is so much more than a logo or ad – it’s the whole experience that a consumer has when they interact with a company.

But where business owners get stuck is where, how, and who interacts with their business. Plus the overwhelming tasks that come with encouraging prospects to interact with your brand and company.

The depth of interaction, and all the instances that touch your consumers, I call a, “brand umbrella”.

It is overwhelming to manage all the different touchpoints that create the entire brand experience, especially when you’re a small business with a limited budget and time. Businesses launching for the first time can easily get consumed with the legal, accounting, products, brick & mortar, employees, and supplies that all help create income, funding your business. But starting a business or launching a new branch of your company, should be done strategically and with precision.

One way I keep all the aspects of marketing together, is by defining your own authentic, ‘brand umbrella’ with your core values. These core values will help in creating the visual representations that are crafted to tell your authentic story as well as set clear expectations of what the consumer will experience when they work with you. These expectations have to be defined so that each touchpoint is consistent and powerful, and drive results.

The items resting under your brand umbrella are brand touchpoints or the elements that touch your consumer. When your brand umbrella is strong, focused, and aligned your business will stand out from the competition and make people ready and excited to work with you.

Corralling all these touchpoints can be time consuming, so it might be useful to hire a professional to help navigate your marketing and branding. Whether it is a long term commitment or by project/special ad campaigns, executing it with intention and consistency is the perfect equation for smart business growth.

What does your brand umbrella look like? Do you need a brand and marketing audit to evaluate your current marketing and advertising investments? We would be happy to conduct an audit and offer ways to increase your brand experience to engage your ideal consumers – this is your time to shine and share your authentic services that your consumers are anxious to have.

Sign up to get > ODYSSEY News 

Jen shares 20+ years of experiences, insights, and adventures in branding, advertising, and marketing to give you knowledge and understanding to help your business grow smart.

Hidden

Next Steps: Sync an Email Add-On

To get the most out of your form, we suggest that you sync this form with an email add-on. To learn more about your email add-on options, visit the following page (https://www.gravityforms.com/the-8-best-email-plugins-for-wordpress-in-2020/). Important: Delete this tip before you publish the form.
Name(Required)
Subscribe Me!(Required)
This field is for validation purposes and should be left unchanged.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram