Jenny Marofsky

Behind the Mic: Talking Strategy, Meaning, and Measuring What Matters

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Jo Stapleton, John Canniffe, Exit Engine Podcast, Jenny Marofsky, Agency Jen

When it comes to marketing, busy doesn’t always mean effective. In this episode of the Exit Engine podcast, I sat down with Jo Stapleton and John Canniffe to talk about what it really takes to build meaningful marketing—strategy-first, measurable, and aligned with your goals. We covered everything from how I built Agency Jen, to why branding is more than a logo, and how fractional CMOs can help businesses grow with intention (and prep for a strong exit). If you’ve ever felt like your marketing is spinning but not sticking, this one’s for you.

Are You Investing—or Just Exposing?

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Marketing Investments vs. Marketing Exposures

Marketing can’t fix broken systems—but it can amplify what’s already working.
In this post, I unpack the difference between marketing as an investment vs. exposure—and how too many organizations fall into reactive, scattershot efforts that don’t deliver results. You’ll learn how to align your marketing with your true goals, evaluate your time and budget, and avoid the trap of “doing more” without direction. If you’re ready for honest insights, clear strategy, and a better way forward, this post is for you.