Are You Investing—or Just Exposing?

Marketing Investments vs. Marketing Exposures

Marketing can’t fix broken systems—but it can amplify what’s already working.
In this post, I unpack the difference between marketing as an investment vs. exposure—and how too many organizations fall into reactive, scattershot efforts that don’t deliver results. You’ll learn how to align your marketing with your true goals, evaluate your time and budget, and avoid the trap of “doing more” without direction. If you’re ready for honest insights, clear strategy, and a better way forward, this post is for you.